Illustration — Josh Daniel Taylor

LaCrux Hard Seltzer

Touchstone Brewing Company asked me to design the illustration for their first ever hard seltzer! All they knew was they wanted it to feature Lemons and Grapefruit. This piece was inspired by the bouldering scene in Joshua Tree National Park.

Final Illustration

A lemon lands a hard move at the top of a boulder. His friends down below spot him and yell out for support.

Sketch Concept 01

Concept sent off to Client before locking in design.

Sketch Concept 02

A rough sketch for client choice. Features a lemon taking a large whipper while climbing, his grapefruit belayer close to camera ready to catch. Note the little lemon Gri-gri belay device (I was pretty proud of that idea).

Sketch Concept 03

A Summer-y, 90s inspired pattern concept.

Whipper IPA

Touchstone Brewing was cooking up a new Fresh Hop IPA and wanted a label featuring a hop taking a whipper (fall) while rock climbing. This piece was largely inspired by The Gunks in New York.

Final Illustration

Progression of the piece

Sketch Concept 01

This was one of 3 concept sketches sent to the client before locking in.

Sketch Concept 02

A more anthropomorphic hop taking a fall.

Sketch Concept 03

A victory whip.

‘Toxic Sips’ Logo

I had the pleasure of helping to design the logo for the 2022 *TOXIC SIPS* Podcast logo.
*TOXIC SIPS* is the Halloween transformation of the podcast *TALKS AND SIPS* during the month of October.
This design was built together with the podcast host after the presentation of the design ideas below.

BOOGER BELLIES TRADING CARDS

I was recently tapped to create an original character for a randomized trading card experience.

What I came up with was a cute little creature I coined BoogerBellies.

They are cute little blobs that hold various types of trinkets inside their bellies. Here are various examples of how they turned out.